Ethos Life Insurance Review 2024 (2024)

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Our Verdict

Our Verdict

Ethos offers no-exam term life and whole life insurance policies through its online marketplace, with a focus on a quick and convenient approval process. Its no-exam term life insurance rates aren’t among the lowest, but Ethos life insurance is worth considering if you’re looking for an easy, online application process. But if you’re under age 66, you’ll have to look elsewhere for whole life insurance.

Pros

  • 100% online application process for its no-exam life insurance policies
  • Same-day coverage
  • Ethos term life insurance is renewable up to age 94
  • Offers traditional term life (with an exam) for buyers seeking higher coverage amounts

Cons

  • No-exam term life insurance policies cannot be converted to permanent policies
  • Only sells term and whole life insurance
  • Whole life insurance only available to those ages 66 to 85

Ethos Life Insurance Review 2024 (1)

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On Ethos Life's Website

3.5

Ethos Life Insurance Review 2024 (2)

Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.

Table of Contents

  • Types of Ethos Life Insurance Policies
  • How Much Does Ethos Life Insurance Cost?
  • Ethos Life Insurance Riders
  • How Do I Buy Life Insurance From Ethos?
  • How to File a Claim with Ethos
  • Ethos Company History
  • Methodology

Show more

Types of Ethos Life Insurance Policies

Ethos Term Life Insurance

Term life insurance is an option for people seeking to choose a time period to lock in fixed rates.

Ethos offers no-exam term life insurance with coverage up to $2 million for buyers up to age 50. The level term length options are 10, 15, 20 or 30 years. This term policy is renewable up to age 94, but the death benefit will be reduced with each renewal.

Ethos also offers traditional term life insurance that is fully underwritten (requires a medical exam) for customers seeking higher coverage amounts.

Ethos Whole Life Insurance

For people looking for a lifelong insurance policy, whole life insurance is an option.

Ethos whole life insurance is available to people ages 66 to 85 and offers guaranteed approval. There are no medical exams required for coverage amounts from $1,000 to $30,000. As long as you pay the required premiums, Ethos’ whole life insurance lasts for your lifetime.

Some of Ethos’ whole life policies issued have a graded death benefit. This is a common feature of guaranteed issue life insurance.

With graded death benefits, your beneficiaries may only get a refund of premiums paid, plus interest, if you die from something other than an accident during the first few years after buying the coverage.

How Much Does Ethos Life Insurance Cost?

Ethos life insurance costs an average of $336 a year for a no-exam, 20-year term life policy with a death benefit of $500,000 for a female age 40, based on Forbes Advisor research. The same policy for a male of the same age is $442, on average.

Ethos’s no-exam life insurance rates are competitive.

Ethos 20-year No-Exam Life Insurance Rates Compared to Competitors

Company$500,000 term life insurance for a female buyer age 40$1 million term life insurance for a female buyer age 40Learn More CTA textLearn more CTA below textLEARN MORE
Brighthouse$280 a year$470 a yearCompare QuotesCompare quotes from participating carriers via Policygenius.com
Pacific Life$280 a year$470 a yearCompare QuotesCompare quotes from participating carriers via Policygenius.com
Ethos$336 a year$595 a yearCompare QuotesCompare quotes from participating carriers via Policygenius.com
Prudential$370 a year$605 a yearCompare QuotesCompare quotes from participating carriers via Policygenius.com
Ladder$372 a year$648 a yearCompare QuotesCompare quotes from participating carriers via Policygenius.com
Sources: Policygenius, Ladder and Forbes Advisor research.

Ethos 20-year No-Exam Term Life Insurance Rates by Age and Amount

Coverage Buyer age 30, cost per year Buyer age 40, cost per year Buyer age 50, cost per year

$500,000 term life insurance

Male: $252
Female: $201

Male: $442
Female: $336

Male: $1,026
Female: $832

$1 million term life insurance

Male: $449
Female: $307

Male: $759
Female: $595

Male: $1,935
Female: $1,562

Source: Forbes Advisor research

Ethos Life Insurance Riders

A life insurance rider is an add-on that provides additional life insurance benefits—often for an extra cost. Ethos’ term life insurance policy includes an accelerated death benefit rider, which allows you to tap into your death benefit money if you’re diagnosed as terminally ill.

Note that the availability or riders can vary by policy and state.

How Do I Buy Life Insurance From Ethos?

In most cases, you can purchase Ethos life insurance on its website without ever speaking to anyone. But, if you wish to speak with someone, contact an Ethos agent.

How to File a Claim with Ethos

You can file an Ethos claim by calling the company at (415) 915-0665. Although its website offers limited information on filing claims, you can also email support@ethoslife.com with questions.

Ethos Company History

Ethos was established in 2016 after one of its founders, Lingke Wang, bought an expensive life insurance policy he couldn’t afford, simply because he did not understand life insurance. Wang later joined forces with Peter Colis to create a life insurance agency that simplified the application process so that more people could get coverage, regardless of their life insurance education level or health status.

Ethos is an insurance agency that sells life insurance from companies such as Ameritas Life Insurance Corp., Legal & General America, TruStage Financial Group, Senior Life Insurance Company and Mutual of Omaha.

Ethos Life Insurance Quick Facts

  • Headquarters: Austin, Texas
  • Established in 2016
  • Sells term life and whole life insurance

Methodology

To find the best no-exam life insurance policies, we scored companies based on these measurements:

Price (50% of score): We averaged the no-exam life insurance rates for males and females in excellent health at ages 30, 40 and 50 for $500,000 and $1 million and a term length of 20 years.

Maximum face amount for lowest eligible age (10% of score): Companies with higher no-exam life insurance coverage amounts for the lowest age earned more points. Note that maximum no-exam coverage can sometimes become lower if you apply at a higher age.

Age eligible for best length/amount (10% of score): Companies offering no-exam life insurance to folks over age 50 earned extra points.

Accelerated death benefit available (10% of score): This important feature lets you access part of your own death benefit in the event you develop a terminal illness

Option to convert to a permanent life insurance policy (10% of score): This is a good option to have in place if you decide you want a longer policy, especially if your health has declined and you don’t want to shop for new life insurance.

Guaranteed renewals (5% of score): This option lets you extend the coverage after your initial level term period has expired, such as at the end of 10, 20 or 30 years. Renewal rates can be significantly higher, but renewing can provide extended coverage to someone who may no longer qualify for a new life insurance policy because of health.

Median time from application to approval (5% of score): We gave more points to companies with lower no-exam life insurance approval times.

The timeline for approval could be within seconds or a month, depending on the company and possibly even your health.

Sources: Policygenius, Ladder and Forbes Advisor research.

Compare Life Insurance Companies

Compare Policies With 8 Leading Insurers

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Via Ethos Life's Website

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FAQs

Does Ethos really pay out? ›

Ethos is a legitimate and safe choice for life insurance policies, combining top financial strength ratings with various coverage options. The company offers instant term life insurance coverage without a medical exam or blood testing and includes free will and estate planning tools with eligible purchases.

Is Ethos life insurance legit? ›

Ethos is rated A+ by the Better Business Bureau (BBB) with zero customer complaints. Ethos also earned a stellar rating of 4.7 out of 5 stars on Google based on average customer reviews.

What is Ethos am best rating? ›

Third-Party Ratings

Ethos administers policies that are issued by Legal & General America via Banner Life and William Penn, which has an A+ (Superior) financial strength rating from AM Best.

Does Ethos require a medical exam? ›

Verify your identity and provide requested documents.

Applicants will need their driver's license and Social Security number, which Ethos uses to verify the applicant's identity. Although a medical exam is not required, customers may have to answer some general questions about their health.

Is Ethos good or bad? ›

Ethos customer satisfaction. Ethos' reviews are generally positive, as are the reviews of the insurers with which it partners.

How does Ethos pay their agents? ›

We pay compensation as earned—weekly for activated policies and monthly for bonuses and referrals. You will receive credit for any policy a client activates within 180 days of starting an application with you.

Can you make money with Ethos? ›

Say goodbye to all of it with Ethos. You'll have full visibility into your applicants' progress but once the application is finished, so are you. We pay competitive compensation for our referring agents and within days of policy activation.

Can you cancel Ethos life insurance? ›

Yes, with our 30-day money-back guarantee, you are eligible for a full refund if you cancel your policy during the first 30 days. After the first 30 days, you may cancel your policy anytime for no additional cancellation fee.

What is the number one trusted life insurance company? ›

Summary: Best Life Insurance Companies
Our expert takeCompanyForbes Advisor Rating
Best for universal life insurancePenn Mutual4.7
Great for reliable policy illustrationsTransamerica4.7
Best for term life insuranceSymetra4.5
Great for estate planningLincoln Financial4.3
6 more rows
Aug 1, 2024

Who owns Ethos life insurance? ›

Ethos Life Insurance was founded in 2016 by Peter Colis and Lingke Wang, who met at Stanford Business School. After being sold life insurance he felt was too big and expensive for his needs, Lingke knew there had to be a better way.

What companies use Ethos? ›

Let's look at a few examples:
  • Amazon, Alexa Loses Her Voice. This commercial is a prime example of how businesses use ethos to promote their credibility. ...
  • Hyundai, The Elevator. Hyundai took a different approach to showcase their car buying process. ...
  • Pepsi, It's More Than Okay.

Who underwrites Ethos life? ›

We offer both fully underwritten and simplified issue term policies insured by Legal & General America (LGA), a top-rated life insurance company.

Does ethos life pay out? ›

The policyholder pays regular premiums, and in return, the insurer guarantees a payout to beneficiaries, covering various expenses determined by the beneficiary if the insured were to pass away.

Does ethos have a waiting period? ›

Through Ethos, you can get term life insurance with no waiting period or whole life insurance with no waiting period and get approved in minutes.

What is the best type of life insurance? ›

If you have many dependents, whole life insurance may be a better route. However, if financial planning and cash value are most important to you, universal life insurance may be a strong option. Lastly, if you are a business owner, group life insurance might be the best life insurance option.

Is Just Ethos online legit? ›

Ethos is rated A+ by the Better Business Bureau (BBB) with zero customer complaints. The BBB is a non-profit organization dedicated to promoting marketplace trust. Ethos also has an 'Excellent' rating from Trustpilot with 4.8 stars from customer reviews.

Is Ethos genuine? ›

AUTHENTICITY. All pre-owned watches sold at Ethos are 100% genuine and are put through a series of tests to check the authenticity and performance.

Is Ethos a good investment? ›

According to MarketsMOJO, a leading financial research and analysis firm, the stock call for Ethos is currently 'Hold'. This suggests that while the company's performance is positive, it may not be the best time to buy or sell the stock.

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